Key concepts

For my preliminary task for my AS media atudies i have been asked to produce the front cover of a new college magazine. There are five key concepts that have to be looked into when producing a media product, these are shown throught the acronym LIIAR

Language- Technical and theoretical terms. Suggests specific terminology. This is everything that is included in the magazine, such as photographs, headline, texts etc.

Institution- Production of media texts e.g BBC or The Sun. For example when producing the magazine wyke will becom the institution.

Ideology- This is a shared system of beliefs and values. It's ideology is represented in the context.

Audience- The consumers of the media text. These can be mass, a large audience. Or Niche, a small specialised audience. The target audience for my magazine will be Wyke College.

Representation- Socail groups are represented by the media. The media reflects society.